We are what we repeatedly do.
I made it my mission throughout my college career to obtain as much experience as possible in everything advertising. Class time and group work are important, but nothing can match the educational value of the four internships I completed during my time at Ball State.
Upon graduation, I entered the advertising field in a critical, yet widely unrecognized, side of the industry: Account Services. Due to the not-so-glamorous nature of accounts, I have not included any visual representations of my post-graduation work below. Instead, you will find the work I am most proud of completing at each internship or organization I was a part of during my time at Ball State.
For a complete snapshot of my accomplishments and experience, be sure to check out my resume. And believe me, despite the exclusion of account-related material here, I would be delighted to talk your ear off about how much I love this side of the advertising world.
Just shoot me a note and let me know how much time you have!
Addison Avenue Marketing Content Specialist, Aug. 2015-Feb. 2016
As a content specialist at Addison Avenue Marketing, I took on many responsibilities from blog writing and posting to social media management and strategy. I also utilize my other skills including design for print and web, marketing strategy, and website content maintenance. (To view the Refresh Gift Catalog to the left, visit refreshmuncie.com/gift-catalog.)
Cover-Tek Marketing Communications Specialist, May-Aug. 2015
I was lucky to intern at Cover-Tek when I did, as they were undergoing a rebrand and I was able to see it midway through to the finish. I wrote copy for the brand new website, which you can view below. Similarly, I drafted a stockpile of over 20 blog posts to be published once the website went live. I also assisted in designing new business cards, retractable banners, print advertisements, and other marketing materials.
American Diabetes Association Marketing Intern, Sept.-Dec. 2014
My responsibilities for this internship included designing promotional materials for two ADA programs, as well as social media posts and press releases regarding each program. I generally worked from home, which allowed me to better understand the importance of time management and internal communication.
Bohlsen Group Marketing Intern, Jan.-May 2014
During the course of this internship, I wrote two published articles, 32 strategic plans, six social media plans, 32 press releases, and numerous pitches for 16 clients. I also drafted various tweets, ranging from promotional to culture-based informational content. Finally, I researched demographic information for social media platforms, as well as cumulative reach numbers for outlets in six major U.S. cities.
Cardinal Communications, Sept. 2012-May 2014
I was accepted into Cardinal Communications-- Ball State's student-run creative communications agency-- as a freshman. I served as an account coordinator for two years, collaborating on four client-based teams. I served on the Trip Committee from November 2012 to May 2013, where I assisted two other members in planning a trip to Nashville for 25 Cardinal Communications members. We arranged office tours with three agencies, solidified hotel and driving accommodations, and conducted a pre-trip visit. I also served as the Professional Development Chair of the Professional Development Committee from April 2013 to May 2014. I arranged 17 professional training sessions for members, led recruiting responsibilities, and planned a trip to Chicago for 30 members.